Individuality And The Consumer Society

Sell, sell and sell. This is the law of capitalism that governs the globalized world. Companies to sell more, be more practical, began to standardize the taste of consumers through advertising rather than adapt their products to their taste. This is the major reason for the loss of individuality in society, which is mostly consumer.

It has become commonplace to show advertising campaigns successful men and women performed associated with their products. Strategies often appealing, applicable prohibition by manipulating the subconscious of people. They intend to make a real change in their consumer behavior. Standardizes them to an inexistent reality that only concerns the interest of these companies. These models created by these companies end up trapping people in a world in which the most important thing is to buy these products anyway to match the kind presented as ideal.

This social homogenization brings a new perspective to a social analysis. These corporations do not pretend to know, but that directly influence the life and behavior. The search for the ideal pattern causes people to spend more than they have to buy items that most often are not needed. And so often desperate because he could not catch up to those around you. This is something very serious. In certain cases it can affect the family life of these people. They are very rare cases of social groups that, together, can establish identity outside this level of media consumption, in which individuals become shadows of a business model designed to sell.

What happens is a loss of collective identity. It builds a new principle: buy status also to have other people. This is a serious issue because it messes with the psychological well-being. Creates a desperate quest to be accepted in a world where you have to have to be someone.

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