30 November 2011
The allure of the record club was simple: you put almost nothing down, signed a simple piece of paper, picked out some records, and voila! — a stack of vinyl arrived at your doorstep. By 1963, Columbia House was the flagship of the record-club armada, with 24 million records shipped. By 1994, they had shipped more than a billion records, accounted for 15 percent of all CD sales, and had become a $500-million-a-year behemoth that employed thousands at its Terre Haute, Indiana, manufacturing and shipping facility (see sidebar).
Of course, most of the record clubs’ two million customers failed to read the fine print, obligating them to purchase a certain number of monthly selections at exorbitant prices and even more exorbitant shipping costs. At the same time, consumers plotted to sign up multiple accounts under assumed names, in order to keep getting those 12-for-a-penny deals as often as possible. Record clubs may have introduced several generations of America’s youth to the concept of collection agencies — and the concept of stealing music, decades before the advent of the Internet. #
The Rise and Fall of the Columbia House Record Club • Opuss № I