8 April 2012
stamp your # arts ... design comes from all around; it blocks the arteries of our visual life. momentary design is completely determined by competition, so the modern designer is under enormous pressure. just like reduced workers they are'nt allowed in order to avoid beeing seen as one againgst the flashing trends. risks are avoided like plague, the herd instinct prevails and monotony is almost predetermined. ... but there is something which has not been sufficiently analyzed: design is regarded only as a tool for problem solving. designer should suppress ambitions on a personal style, to optimize the effectiveness of the content. surely, on the one hand design means to solve design problems. but on the other hand, there's an esthetic and cultural dimension, and all above there are impacts caused by the person himself. in this sense design personality never causes diminishes in value. individual influences lay better foundations for any upcoming interactions. ... we all starving, it's wanted by all colleagues - the wish for creative freedom or impression of personality - not only by the superstars of the branche. when the manuscript of the designer is well expressed, such statements stand out againgst the others. a setting of possessively advertisings, wich flout conventions just really works for content.
that's our devise of the coming age, and it's intention enough for a slogan like stamp your # arts.
to Graficdesign • Opuss № I