They wear make-up because they want to look pretty.
They wear expensive clothes because they want to look rich.
They wear tan because they want to look cosmopolitan.
They wear band t-shirts because they want to look cultured.
They wear a fake smile because they want to look confident.
They wear friendship bracelets because they want to look popular.
They wear charity bands because they want to look considerate.

But the others?

They wear make-up because they're afraid of being ugly.
They wear expensive clothes because they don't want to be called poor.
They wear tan because they want to fit in.
They wear band t-shirts because they like music.
They wear a fake smile because they hide how they're actually feeling.
They wear friendship bracelets because they are proud.
They wear charity bands because they care.